Coaching is a unique process of human development, one that works to change a person's life for the better and help him/her achieve a number of specific objectives and goals


Businesses today are facing changes that are happening at an incredibly exponential rate. It is no surprise then, that more companies and organisations, both public and private, are turning to business coaches to help them navigate through the constant changes and demands of the marketplace. Business coaching can be applied to all types of businesses and ranges from one-on-one executive or leadership coaching and team coaching in large corporations to coaching managers and owners of small to medium sized companies.

Business coaching has emerged as a critical activity to support individual and team development and provide new directions in customer satisfaction, productivity and overall organisational effectiveness. It is a professional service for organisations wishing to master continuing change and achieve their business objectives. Like other competitive individuals such as athletes who hire a personal coach or a rugby team who hires a sports coach to improve and enhance their performance, players in the business game are appreciating that they too require coaching in acquiring, maintaining and updating their skills and competencies.

Benefits of Business Coaching

Coaching contributes to individual and business performance by offering an opportunity to improve the motivation and skills of individuals and employees and enhance their performance. Coaching can deliver this by

Developing employee skills in line with organisational objectives

Engaging employee’s with their work, making them feel valued and fostering commitment to the organisation

Promoting self-responsibility and initiative and facilitating adaptation to new challenges and change

Accommodating and supporting employees’ obligations to their home lives so that they are productive and effective while they are at work

By improving the performance of individuals, coaching can enable the organisation to achieve superior performance in terms of labour productivity, cost effective investment in HR, quality, innovation and customer satisfaction.

According to Zeus and Skiffington(2002) training alone is unlikely to secure long term learning and skills retention, “recent studies suggest that without follow-on coaching 87% of new skills learned will be lost”. This is primarily because employees revert to old ways and habits when the new skills prove too difficult or awkward to use. Coaching can significantly reduce and prevent this slippage. The CIPD 2005 findings reported that coaching and e-learning are the fastest growing forms of learning and development activities in organisations in the UK and the case for coaching grows stronger.